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July 06, 2006

Knit's the Real Thing

CocacolaknitAs this picture attests, knitters have been slamming back caffeinated beverages for over 50 years. I know many of us have been thankful, at 2 a.m. for a jolt of coffee or cola to finish a project.

Well, today was a day to raise your soda can and toast the Pepsi Company.   When they received a letter from a Coca Cola employee offering up Coke's trade secrets for a mere $1.5 million - they picked up the phone and called Coke, who called the FBI, who caught the culprits. Did this soft drink company really go soft and help their long-standing arch rival?  Or did this marketing marvel, pull off a major PR coup. Rather than spend $1.5 million on what could be worthless insider info. and risk getting caught buying trade secrets, they decide to do the noble thing and make their good samaritanship the TOP NEWS of the day while at the same time "helping" their biggest competitor to look like a company with shady employees.  It's a TOP POP slam dunk. Brilliant. I take my cap off!

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